The Hypodermic Syringe Model - Messages are injected straight into the brain.
Cultivation Theory - Assumes we are brought up to think a certain way by the media.
Desensitisation Theory - As we get older we become less affected by issues.
Copycat Model - This theory is assuming that we copy things off the media, but there is no evidence to support this.
Uses and gratifications Theory - This means that we take from the media what we want and seek our own pleasure.
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